
Communication will have three key components:
- identifying the stakeholders around the Rhône Département
- showcasing an ambitious, meaningful piece of architecture
- the life of the project (progress, techniques, innovations)
An original design
The action plan is based on the symbolism of the architectural sign - enhancing
arts and sciences, aesthetics and technology.
The creative codes implemented for the communication will, over the months
and years, accompany the emergence of the building, reflect the project's
architectural ambition, and enable the identity of the future Museum of Confluences
to fit into the construction process as it moves forward, in keeping with
the graphic identity of the Rhône Département.
The proposed graphic guidelines synthesise :
- the institutional identity of the Rhône Département: contemporary,
streamlined, legible, founded on the enhancement of signs;
- and the futuristic, geometric vision of the museum, in its architectural
and conceptual approach as a living place open to sciences, cultures and societies.
Three materials will be incorporated in the construction site:
- tarpaulins,
- scaffolding,
- hoardings.